Hootsuite Wisdom
Use connected listening and performance signals to plan author-facing social campaigns.
Sources checked 4 October 2026.
PlansFrom $99/mo (annual billing) From $99 per user
- Trial
- Free trial
- Fourteen days; no credit card or automatic charge.
- Standard
- From $99/month
- Per user; displayed starting prices use annual billing. Confirm the selected term and currency.
The public plan page does not clearly identify the displayed starting-price currency or billing term.
View current plans (opens in a new tab)AI & setupAI includedConnect a Hootsuite workspace
Wisdom uses the social accounts and Hootsuite products connected to the workspace.
Where it worksWeb, MobileWeb and mobile
Mobile requires Social OS and Hootsuite app version 11.6.0 or later.
Usage & termsReview before publishingWisdom does not publish automatically
Lumen and Perch are available; Nest and Parliament integrations are still listed as coming soon.
The 14-day trial requires no card and does not charge automatically.
Read the room with live context
Wisdom connects social signals with your Hootsuite data, helping surface emerging conversations, competitor activity, and shifts in attention. The useful context comes from the Hootsuite products and accounts connected to the workspace.
Carry research into campaign drafts
With Perch, insights can become social posts, campaign concepts, content briefs, and publishing recommendations in the same conversational workflow. Wisdom does not publish automatically; the publishing decision stays in the scheduling workflow.
Access and availability
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Ask for the meaning behind the metrics
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Use natural-language questions to explore performance and summarize conversations instead of assembling every answer from dashboards.
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Keep watch on your public presence
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The Lumen connection supports competitor monitoring and brand-risk discovery, useful when an author identity or series has a substantial public footprint.
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Take the analysis off your desk
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Wisdom is available in Hootsuite’s mobile app for drafting and refining posts and asking about campaign performance on the move.
Requires Social OS enabled and Hootsuite mobile app 11.6.0 or later.
Feature details & official sources
Purpose and capability information checked 4 October 2026.
Platform and pricing reference: 24 October 2026.
Recorded requirements and limits
- Wisdom’s Nest and Parliament integrations are coming soon; the current profile describes the available workflow.
- Hootsuite plans are sold per user. The 14-day trial needs no credit card and does not charge automatically.
- Mobile Wisdom requires Social OS enabled and Hootsuite app 11.6.0 or later.
Information may be inaccurate. Confirm details on the official website. Report errors to [email protected].