Ideogram

Build text-led promotional art, then separate its lettering into editable layers for layout changes.

Sources checked 3 October 2026.

PlansFree; from $20/mo US listed prices; annual tiers are billed yearly
Free
Free
Weekly slow credits for eligible accounts; amounts can vary.
Plus
$20/month
2,400 monthly priority credits; private generation.
Plus (Annual)
$180/year
Pro
$60/month
7,500 monthly priority credits; batch generation.
Pro (Annual)
$504/year
Team
$30/month
Per user; minimum two users. Annual billing is discounted.

Plus is $20/month or $180/year; Pro is $60/month or $504/year. Team is $30 per user/month or $20 per user/month billed annually, with a two-seat minimum.

Priority credits expire each billing cycle; free weekly slow-credit amounts can vary.

View current plans (opens in a new tab)
AI & setupAI includedFree web access; account required

Eligible free accounts receive weekly slow credits; the amount may vary.

Where it worksWeb, iOSWeb and iOS

Image Reference and AI editing require priority credits.

Usage & termsPriority credits expire monthlyEditing is unavailable in slow mode

Image Reference and AI editing cannot use the free slow queue; subscription priority credits reset each billing cycle.

Free generations are public by default; paid Plus and Pro generations are private. Team pricing requires at least two seats.

Ideogram homepage with a full-bleed photo of a woman in a field, the headline “The open models for visual intelligence,” and Get started and demo buttons.
Ideogram homepage screenshot · supplied by Dustin Visit Ideogram (opens in a new tab)

Extract the words into editable text layers

Layerize Text separates lines of lettering into selectable components. A title, subtitle, or promotional headline can be rewritten and resized while the underlying artwork remains in place.

The beta feature is available on all plans. It works best with clear, straight typography; curved, decorative, or text embedded in graphics may not be detected.

Generate and revise artwork from visual direction

Ideogram’s current image models support generation and editing, with options for style references, reframing, and color or lighting changes. A supplied image can give character or world artwork a visual starting point instead of relying entirely on description.

Editing, privacy, and credits

Adapt the image for another promotional format

Focused apps remove backgrounds or objects, change colorways, and resize advertising artwork. These are useful finishing operations when the same visual material needs several launch formats.

Pay for privacy and priority editing

Images are public by default. Plus and Pro add private generation; image references and AI editing require priority credits and cannot run in the slow queue. Commercial use is allowed under the terms, with responsibility for third-party rights remaining with the user.

Feature details & official sources

Purpose and capability information checked 3 October 2026.

Platform and pricing reference: 24 October 2026.

Recorded requirements and limits

  • Eligible free accounts receive weekly slow credits, with the amount subject to variation. Plus includes 2,400 monthly priority credits; Pro includes 7,500.
  • Subscription priority credits expire each billing cycle. Image Reference and edit AI require priority credits and are not available in slow mode.

Information may be inaccurate. Confirm details on the official website. Report errors to [email protected].