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Mailchimp AI content tools

Draft launch newsletters and nurture a reader list with automated, behavior-aware email campaigns.

Open Mailchimp (opens in a new tab) Explore the features

Sources checked 4 October 2026.

PlansFree; from $13/mo Contact- and send-based
Free
Free
Up to 250 contacts; limited marketing features.
Essentials
From $13/month
Starting price for 500 contacts; contact and sending limits affect cost.
Standard
From $20/month
Starting price for 500 contacts; includes generative AI features on eligible accounts.
Premium
From $350/month
Regular starting price for 10,000 contacts; temporary introductory discount excluded.
View current plans (opens in a new tab)
AI & setupAI includedUse the New Email Builder

AI section generation needs a paid account; Write with AI is a beta on Standard or higher.

Where it worksWebWeb email workspace

Recommendations and automations vary by plan and connected audience data.

Usage & termsPlan and region eligibilitySome AI features remain in beta

Write with AI is in staged rollout for eligible US, Australian, Canadian, and UK accounts.

Purchase insights require a supported connected store and do not expose individual Amazon buyers.

Mailchimp AI marketing tools page with a revenue-focused headline, an AI marketing illustration and a yellow trial button.
Mailchimp AI content tools homepage screenshot · captured Visit Mailchimp AI content tools (opens in a new tab)

Draft inside the newsletter

Write with AI generates, rewrites, and polishes copy in the email editor, so a launch note can move into the campaign layout. The separate AI section generator builds article, event, and promotion sections from supplied content or URLs.

Welcome readers automatically

Prebuilt marketing flows combine messages, delays, and behavior-based triggers for subscriber welcomes and re-engagement. The sequence links drafting to an ongoing reader relationship, with plan and audience data determining what can be automated.

Audience tools and integrations

Send when readers tend to respond

Send-time and send-day recommendations draw on engagement history and industry patterns to guide scheduling.

Make the audience less anonymous

Predicted attributes and segmentation help tailor messages to subscriber behavior. Purchase-based insights need a supported connected store; they do not supply access to individual Amazon retail buyers.

Ask what is producing revenue

Analytics AI explains campaign and automation performance in plain language, particularly when connected store data supplies purchase context.

Analytics AI is available on Standard and Premium paid plans; trial availability can differ.

Bring your preferred assistant

Mailchimp advertises connections to supported AI assistants for creating email and SMS campaigns in conversation. Automatically turning insights into campaigns and built segments is still described as coming soon.

These connectors require Standard or Premium. Google Workspace connections also require Business Standard, Business Plus, Enterprise Standard, or Enterprise Plus licences.

Feature details & official sources

Purpose and capability information checked 4 October 2026.

Platform and pricing reference: 24 October 2026.

Recorded requirements and limits

  • AI section generation uses the New Email Builder and paid access. Write with AI is a beta on Standard or higher, available to eligible accounts with a primary mailing address in Australia, Canada, the UK, or the US.
  • Contact and sending allowances affect the subscription price. Automation and predictive features vary by plan and connected data.

Information may be inaccurate. Confirm details on the official website. Report errors to [email protected].