Publishing Performance
Build and optimize Amazon book-ad campaigns from the book listing and performance signals.
Sources checked 4 October 2026.
PlansFrom $39/mo Monthly or annual plan
- Trial
- Free trial
- 30 days; KDP and Amazon Advertising accounts are required.
- Monthly
- $39/month
- Regular subscription; Amazon advertising spend is separate.
- Annual
- $348/year
- $348 billed yearly ($29/month equivalent); Amazon advertising spend is separate.
AI & setupAI includedConnect KDP and Amazon Ads
Both accounts are required; the help center reports no strict minimum advertising budget.
Where it worksWebWeb campaign dashboard
One Amazon Advertising connection is allowed per region.
Usage & termsAd spend billed separatelyImported campaigns are reporting-only
Automated optimization applies only to campaigns created inside Publishing Performance.
Initial imported campaign data may take up to 36 hours to appear; campaign results are not guaranteed.
Launch from your book listing
Start with the book’s URL, choose keywords with AI assistance, and create campaigns through a guided setup. The workflow connects the listing to the ad account rather than beginning with an empty campaign.
Let bids respond to performance
The platform monitors campaign results and adjusts bids, keywords, and targeting as data arrives. This optimization applies only to campaigns created inside Publishing Performance; imported campaigns are reporting-only.
Account setup and campaign scope
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Give keyword selection a head start
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Suggestions draw on the book’s content and themes, market signals, and comparable-title performance, rather than requiring a blank keyword list.
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Manage a catalogue together
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Run campaigns for multiple books and connect additional marketplaces, with one Amazon Advertising connection permitted per region.
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See which books and terms contribute
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The dashboard summarizes ad performance; book-level reporting breaks results down further and identifies keywords associated with sales.
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Bring existing ads into view
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Existing Amazon campaigns can be imported for reporting. Initial imported data can take up to 36 hours to appear; those campaigns remain outside the platform’s optimization controls.
Feature details & official sources
Purpose and capability information checked 4 October 2026.
Platform and pricing reference: 24 October 2026.
Recorded requirements and limits
- A KDP account and Amazon Advertising account are required. Subscription fees and Amazon advertising spend are separate.
- The product manages campaign decisions; outcomes depend on the book, listing, market, and advertising results.
Information may be inaccurate. Confirm details on the official website. Report errors to [email protected].